Your competitors are evolving.
Stay ahead.
AI native monitoring that understands your business context
to keep you ahead of your competitors
Competitive intel is a mess
- You're manually checking competitors
- Your analysis is already outdated
- Scramble when competitors make moves
- Battlecards become irrelevant
- Knowledge is scattered in documents
- ChatGPT gives everyone different answers
There's a better way
Faro is competitive intelligence that runs itself. Always up to date, always centralized.
Add your competitors
Get a competitor overview
Analyze the data
Customize with business context
Know when things change
"Faro has become the spine of a more continuous intel workflow... The impact is compounding - more alignment, fewer surprises, sharper conversations."
Still using ChatGPT?
| DIY (ChatGPT + Notion + Google Alerts) | Faro | |
|---|---|---|
| Latest data | You manually check when you remember | Automated, always current |
| Alerts | Miss moves or drown in noise | Filtered intel, not alert spam |
| Data accuracy | "ChatGPT may make mistakes" | Fact-checked by default |
| Who owns it? | Nobody / everybody | Centralized, one source |
| Battlecards | A forgotten PDF somewhere in Drive | Up-to-date and accessible in Slack |
| Time to insight | Hours of setup and maintainance required | < 45 minutes |
Faro for every role
See your product differentiation clearly
Get a clear understanding of how you can differentiate by seeing exactly where you currently differentiate.
Define your prodcut narrative with confidence
See the bigger picture of how your business is perceived and what levers product and sales can pull to drive growth.
You're the strategic intelligence hub that understands how shifts in the market affect your business growth.
What you get
Knowledge base of business context
Faro learns your ICP, positioning, and business context to curate relevant analysis
Proactive signals
Get notified when competitors make significant moves and why it matters to you
8+ sources monitored
Homepage, pricing, blog, G2, Trustpilot, Capterra, LinkedIn and more
Organized comparison views
See competitors side-by-side across pricing, product, reviews, and marketing
Curated analysis
Surface the patterns that matter for the problem you're solving
Auto-updated battlecards
Battlecards refresh automatically when competitors make changes